Sasana Kongjareon (Peter)
Operations & AI Consultant · Bangkok / Phuket, Thailand · hello@sasana.work · LinkedIn · LINE · WhatsApp
Summary
Operations and technology leader with 9+ years of managerial experience across hospitality, construction and food & beverage, plus a foundation as a cloud and data engineer and architect. Owner of a boutique hotel in Phuket, operations manager for a hospitality and franchise services group, and leader of a digital transformation at an immigration consultancy. Helps SMEs and franchised businesses in Southeast Asia run on smarter, data-driven operations. Bilingual (Thai and English) with deep understanding of Thai business culture. AWS Certified Solutions Architect.
Experience
Digital Transformation Operation Manager · KPB International
Thailand · Aug 2026 – Present- Lead the digital transformation of a people-heavy immigration consultancy, moving work from spreadsheets, chat threads and manual follow-ups onto purpose-built cloud systems.
- Build a single sign-on staff hub, a case-management platform that replaces a Google Sheets CRM, and a LINE customer intake flow tied to each case.
- Digitise HR on AWS serverless: timesheets with multi-shift support, day-off requests and monthly payslips. Automate payment-proof and status tracking so customer service spends time on clients.
- Roll out Jira for work management and write the onboarding guide. Serve on the three-person management team and oversee IT.
Owner & Operator · Midori Rawai Hotel
Phuket · Jul 2025 – Present- Own and operate a boutique hotel, covering hospitality operations, guest experience and business performance.
- Manage staffing, finances, marketing and vendors for a profitable, efficient property.
- Apply cloud and data-driven methods to streamline booking, reporting and daily operations.
Operations Manager · Magic Group
Thailand · Dec 2021 – Present- Oversee operations for a hospitality-focused group serving SME and franchise clients with accounting, marketing and consulting.
- Manage day-to-day operations across client accounts and keep them aligned with franchise standards.
- Provide accounting and financial oversight with accurate reporting and reconciliation; lead marketing and brand-consistency work.
Cloud Solution Architect / Data Engineer · Gump's
San Francisco Bay Area · Nov 2020 – Aug 2025- Cut cloud infrastructure costs 30% and downtime 30% with AWS (EC2, S3, RDS, Lambda), infrastructure-as-code and Kubernetes / ECS; sustained 99.5% uptime.
- Led CI/CD with CloudFormation and Terraform; improved project delivery speed 15% and cut operating costs 15% through monitoring.
- Built SQL and NoSQL databases, automated data flows with Lambda and cron, and integrated Shopify, Zendesk and NetSuite. Query time improved 20% and manual data work fell 40%.
Owner & Operator · Behappy café
Phuket · Dec 2024 – Jul 2025- Owned and ran a café: staffing, inventory, procurement, customer experience, finances and marketing.
Entrepreneur · Construction company
- Operated a construction company focused on commercial builds up to the standard required for Central malls and BTS train systems.
- Delivered home renovation projects.
Entrepreneur · Six nail salons
- Operated six nail salons.
Tech Operation Manager / Software Engineer · Elea's Closet
Atlanta · Apr 2017 – Aug 2020- Moved a custom-jewelry business from a brick-and-mortar model to e-commerce; revenue grew from $60K to $300K.
- Migrated the website from Volusion to Shopify with Python scripts, organised 1,000+ products, and ran analytics on a PostgreSQL database on AWS RDS.
- Ran A/B tests and promotional bots that lifted conversions 20% and customer satisfaction 15%.
Skills
Bilingual Thai / English, operations and hospitality management, finance and reconciliation, process design, AI and automation, AWS (Lambda, EC2, S3, RDS, CloudFront, IAM), Terraform, Kubernetes, SQL and NoSQL, Python, Shopify, data pipelines and dashboards.
Certifications & education
- AWS Certified Solutions Architect – Associate (Sep 2024 – Sep 2027)
- AWS Cloud Quest: Solutions Architect and Cloud Practitioner (2024)
- Clemson University