Consulting · Bangkok, Thailand

Operations and AI consulting for Thailand's property, construction and hospitality businesses.

I'm an entrepreneur and operator, raised in the South, with a habit of saying what needs saying. I'll tell you what's working, what isn't and what to fix first. Then I'll help you fix it.

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OwnerMidori Rawai Hotel, Phuket
Operations ManagerMagic Group, since 2021
Digital transformation leadKPB International
AWS CertifiedSolutions Architect

9+ years of experience
18+ countries visited Multicultural experience
−30% cloud infrastructure costs Cloud Solution Architect / Data Engineer · Gump's
−30% downtime Cloud Solution Architect / Data Engineer · Gump's
$60K → $300K e-commerce revenue Tech Operation Manager / Software Engineer · Elea's Closet
+20% conversions Tech Operation Manager / Software Engineer · Elea's Closet

Who I work with

Construction

As an entrepreneur, I've operated a construction company focused on commercial builds up to the standard required for Central malls and BTS train systems, plus home renovation projects. I help with project and site operations, subcontractor and payment tracking, and reporting that doesn't live in LINE chats and spreadsheets.

Experience: Commercial builds to Central mall and BTS standards · Home renovation

Real estate

Lead handling, listings and viewings, tenant and owner communication, and the back office behind them.

Hospitality

Front desk to housekeeping to pricing: standard procedures, staffing, guest messaging and daily numbers. I run a hotel myself.

Experience: I run a boutique hotel in Phuket and manage operations for a hospitality group.

Concierge & lifestyle services

Request intake, vendor coordination, quality control and consistent service as you grow.

How I help

Operations review

A practical look at how the business really runs, with an honest, ranked list of fixes.

AI & automation

Pick the few tasks where AI saves real hours, set them up, and keep a person in charge of approvals.

Systems & reporting

Payroll, staff records, bookkeeping prep and dashboards the owner can read in two minutes.

Hands-on support

I stay through rollout until your team uses it without me.

Built for expats and small businesses

Running a business in Thailand means juggling language, culture and local ways of doing things. I work best with fellow expats and small business owners, and you'll get the straight story every time.

Fellow expats

I know what it takes to build a business abroad. I'll explain it in plain English and make the local side simple.

Small businesses

Practical systems you can actually keep up. No enterprise overhead, no jargon.

Thai language and culture

I speak and understand Thai and Thai culture, so your whole team, your suppliers and your customers are part of the conversation.

Straight talk, Southern manners

I was raised in the South, so you'll get good manners and a straight answer. I hold the work to a high American standard: clear processes, honest reporting and follow-through.

Experience 9+ years

Entrepreneur & operator

I've started and run businesses, so I look at every system from the owner's side: what it costs, who it frees up, and whether the numbers add up at month end. I've run a hotel, a café, six nail salons and a construction company.

Midori Rawai Hotel

Boutique hotel in Phuket that I own and run day to day.

Behappy café

Café in Phuket I owned and operated from Dec 2024 to Jul 2025.

Six nail salons

Entrepreneur. Operated six nail salons.

Construction company

Entrepreneur. Operated a construction company focused on commercial builds up to the standard required for Central malls and BTS train systems, plus home renovation projects.

Elea's Closet

E-commerce business I helped take from $60K to $300K in revenue.

Digital Transformation Operation Manager · KPB International

Thailand · Aug 2026 – Present

Lead the digital transformation of a people-heavy immigration consultancy, moving work from spreadsheets, chat threads and manual follow-ups onto purpose-built cloud systems.
Build a single sign-on staff hub, a case-management platform that replaces a Google Sheets CRM, and a LINE customer intake flow tied to each case.
Digitise HR on AWS serverless: timesheets, day-off requests and monthly payslips. Automate payment-proof and status tracking so customer service spends time on clients.
Serve on the three-person management team and oversee IT.

Owner & Operator · Midori Rawai Hotel

Phuket · Jul 2025 – Present

Own and run a boutique hotel: guest experience, staffing, finances, marketing and vendors.
Apply cloud and data-driven methods to streamline booking, reporting and daily operations.

Operations Manager · Magic Group

Thailand · Dec 2021 – Present

Run operations for a hospitality-focused group serving SME and franchise clients: accounting, marketing and consulting.
Keep client businesses aligned with franchise standards and financially accurate, with reconciliation and reporting.

Earlier roles

Cloud Solution Architect / Data Engineer · Gump's

San Francisco Bay Area · Nov 2020 – Aug 2025

Cut cloud infrastructure costs 30% and downtime 30% with AWS, infrastructure-as-code and container orchestration; held 99.5% uptime.
Built databases, pipelines and dashboards that improved query time 20% and cut manual data work 40%.

Owner & Operator · Behappy café

Phuket · Dec 2024 – Jul 2025

Owned and ran a café: staffing, inventory, procurement, finances and marketing.

Tech Operation Manager / Software Engineer · Elea's Closet

Atlanta · Apr 2017 – Aug 2020

Moved a custom-jewelry business from a brick-and-mortar model to e-commerce; revenue grew from $60K to $300K.
Migrated the site to Shopify, organised 1,000+ products and ran analytics and A/B tests that lifted conversions 20%.

Full resume

How I use AI to run things efficiently

Automate the routine

Payroll prep, employee records, intake forms and reporting run on systems I built, so staff time goes to people and decisions.

AI as a working team

Specialist AI assistants draft the first pass of bookkeeping summaries, marketing copy, schedules and status reports. A person always approves before anything is sent or paid.

About

I'm an operations and technology leader with hands-on management experience across hospitality, construction, and food & beverage, on top of a strong foundation as a cloud and data engineer and architect. I bring both sides to SMEs and franchised businesses: how a business really runs day to day, and how technology can make it run smarter.

I'm bilingual in Thai and English and understand Thai business culture. My goal is to bridge technology and hospitality management and help businesses across Southeast Asia thrive through smarter, data-driven operations.

AWS Certified Solutions Architect – Associate (valid Sep 2024 – Sep 2027)
Education: Clemson University

My story

I was born in Thailand and moved to the United States when I was five. I grew up in the American South and in various countries around the world, and I've now been to more than 18. That multicultural upbringing taught me to move comfortably between cultures and to notice how differently businesses run in each.

I found my way into technology, working as a cloud and data engineer, where I saw how good systems quietly make a business faster and calmer to run.

I came back to Thailand for three months, to get in touch with my roots. I stayed because of the people, the environment, and the personal growth I felt here.

Today I'm here to help uplift my country. I work with Thai businesses, from hotels to construction firms, to bring the operating and technology practices I've seen work elsewhere, adapted to how business is really done here.

Tell me about your business and what's slowing it down.

I'll give you a straight answer.

Book a meeting Add me on LINE Message me on WhatsApp

Or reach me at hello@sasana.work or on LinkedIn.